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PFIZER NAMED Weber Shandwick PR agency of record for Lipitor following a break with WPR Weber Shandwick was recently appointed agency of record for the firm’s statin torcetrapib/atorvastatin.
The award, first reported in PRWeek, follows a review pitting Weber Shandwick, an Interpublic Group agency, against Omnicom’s Fleishman-Hillard, WPP’s GCI Group and independent APCO Worldwide.
^ Loftus, Peter. “Pfizer’s Lipitor Patent Reissue Rejected”, The Wall Street Journal Online, 2007-08-16. Retrieved on 2007-08-27.
^ a b Saul, Stephanie; Alex Berenson (2007-11-03). Maker of Lipitor Digs In to Fight Generic Rival. The New York Times.
^ Hawkes, Nigel (2007-10-11). Statins are the right prescription. The Times (UK). Retrieved on 2007-11-03.
^ a b c Rossi S, editor. Australian Medicines Handbook 2006. Adelaide: Australian Medicines Handbook; 2006. ISBN 0-9757919-2-3
^ Rouleau J (2005). “Improved outcome after acute coronary syndromes with an intensive versus standard lipid-lowering regimen: results from the Pravastatin or Atorvastatin Evaluation and Infection Therapy-Thrombolysis in Myocardial Infarction 22 (PROVE IT-TIMI 22) trial”. Am. J. Med. 118 Suppl 12A: 28-35. doi:10.1016/j.amjmed.2005.09.014. PMID 16356805.
^ BBC News, Patent ruling hits Ranbaxy shares, 19 December 2005
^ Duncan Bucknell, The global Lipitor patent scorecard, retrieved 2007-03-03
^ Zhou Z, Rahme E, Pilote L (2006). “Are statins created equal? Evidence from randomized trials of pravastatin, simvastatin, and atorvastatin for cardiovascular disease prevention”. Am. Heart J. 151 (2): 273–81. doi:10.1016/j.ahj.2005.04.003. PMID 16442888.
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